{"id":790,"date":"2026-08-22T21:31:19","date_gmt":"2026-08-22T21:31:19","guid":{"rendered":"https:\/\/ierj.org.br\/?p=790"},"modified":"2026-08-22T21:31:19","modified_gmt":"2026-08-22T21:31:19","slug":"plataformizacao-tecnologia-e-territorio-o-que-a-parceria-academica-ufrj-china-revela-sobre-o-futuro-do-rio-de-janeiro","status":"publish","type":"post","link":"https:\/\/ierj.org.br\/?p=790","title":{"rendered":"Plataformiza\u00e7\u00e3o, Tecnologia e Territ\u00f3rio: O que a Parceria Acad\u00eamica UFRJ-China Revela sobre o Futuro do Rio de Janeiro"},"content":{"rendered":"

Em aula inaugural no PPGCOM-UFRJ, o pesquisador chin\u00eas Jin Qian discutiu como os ecossistemas digitais se tornaram infraestruturas sociais. O IERJ analisa como esse debate internacional se conecta diretamente \u00e0s transforma\u00e7\u00f5es urbanas, econ\u00f4micas e territoriais do Estado do Rio de Janeiro.<\/p>\n

<\/em>Coopera\u00e7\u00e3o Internacional e a Reconfigura\u00e7\u00e3o dos Sistemas Midi\u00e1ticos<\/strong><\/p>\n

O Programa de P\u00f3s-Gradua\u00e7\u00e3o em Comunica\u00e7\u00e3o e Cultura da Universidade Federal do Rio de Janeiro (PPGCOM-UFRJ) iniciou o segundo semestre letivo refor\u00e7ando a agenda internacional de pesquisa. A aula inaugural reuniu docentes, pesquisadores e estudantes para debater o tema \u201cPlataformizando a China: converg\u00eancia profunda e a reorganiza\u00e7\u00e3o do sistema midi\u00e1tico\u201d<\/strong>, ministrada pelo professor Jin Qian, da Shanghai International Studies University (SISU)<\/em>.<\/p>\n

O encontro \u2014 coordenado pelo professor Leonardo De Marchi e com participa\u00e7\u00e3o da doutoranda Lucia Novaes (que desenvolveu pesquisa sandu\u00edche na Renmin University of China<\/em>, em Pequim, com apoio da Capes) \u2014 marcou mais um cap\u00edtulo relevante na aproxima\u00e7\u00e3o cient\u00edfica entre a UFRJ e institui\u00e7\u00f5es chinesas.<\/p>\n

Durante a exposi\u00e7\u00e3o, Jin Qian detalhou a evolu\u00e7\u00e3o do ecossistema digital chin\u00eas. Plataformas como o WeChat<\/strong> e o Weibo<\/strong> evolu\u00edram de meras redes sociais para superaplicativos (“everything apps<\/em>“) que funcionam como aut\u00eanticas infraestruturas sociais<\/strong>. Nesses ecossistemas, comunica\u00e7\u00e3o, pagamentos digitais, mobilidade urbana, consumo e acesso a servi\u00e7os p\u00fablicos ocorrem de forma integrada.<\/p>\n

A “Sociedade de Plataformas” e os Desafios Sociais<\/strong><\/p>\n

A an\u00e1lise apresentada ressalta que o avan\u00e7o da plataformiza\u00e7\u00e3o traz benef\u00edcios significativos em termos de efici\u00eancia operacional e desburocratiza\u00e7\u00e3o. No entanto, convive simultaneamente com dilemas centrais da sociedade contempor\u00e2nea:<\/p>\n

Concentra\u00e7\u00e3o de Dados e Poder:<\/strong> A media\u00e7\u00e3o algor\u00edtmica centraliza grandes volumes de dados e decis\u00f5es estruturantes em poucas empresas e infraestruturas tecnol\u00f3gicas.<\/p>\n

Transforma\u00e7\u00f5es no Mundo do Trabalho:<\/strong> A automa\u00e7\u00e3o, impulsionada pelo avan\u00e7o da Intelig\u00eancia Artificial e da rob\u00f3tica, deixa de afetar apenas o setor industrial e passa a reconfigurar o trabalho intelectual, o mercado publicit\u00e1rio e as ind\u00fastrias criativas.<\/p>\n

Intelig\u00eancia Artificial Verde e Sustentabilidade:<\/strong> A discuss\u00e3o abrangeu tamb\u00e9m as investiga\u00e7\u00f5es sobre a pegada ecol\u00f3gica dos centros de dados, governan\u00e7a ambiental e transi\u00e7\u00e3o clim\u00e1tica, temas centrais na agenda bilateral Brasil-China.<\/p>\n

O Olhar do IERJ: Impactos da Plataformiza\u00e7\u00e3o no Estado do Rio de Janeiro<\/strong><\/p>\n

No Instituto de Estudos sobre o Rio de Janeiro (IERJ)<\/strong>, acompanhamos rigorosamente como os grandes debates internacionais sobre tecnologia e sociedade se desdobram nas din\u00e2micas territoriais, urbanas e socioecon\u00f4micas do nosso estado.<\/p>\n

A discuss\u00e3o promovida pelo PPGCOM-UFRJ traz reflex\u00f5es de primeira ordem para o contexto fluminense:<\/p>\n\n\n\n\n\n\n\n
Dimens\u00e3o Territorial<\/strong><\/td>\nImpacto no Estado do Rio de Janeiro<\/strong><\/td>\n<\/tr>\n<\/thead>\n
Mobilidade Urbana e Servi\u00e7os<\/strong><\/td>\nA intermedia\u00e7\u00e3o algor\u00edtmica reorganizou o transporte coletivo e individual na Regi\u00e3o Metropolitana do Rio, impactando o fluxo rodovi\u00e1rio, as condi\u00e7\u00f5es de trabalho dos entregadores e motoristas de aplicativo e o planejamento urbano municipal.<\/td>\n<\/tr>\n
Economia Criativa e Cultural<\/strong><\/td>\nA Baixada Fluminense, a Capital e o Leste Fluminense possuem polos criativos vibrantes cuja distribui\u00e7\u00e3o, financiamento e visibilidade dependem diretamente dos algoritmos das grandes plataformas internacionais.<\/td>\n<\/tr>\n
Soberania Digital e Transi\u00e7\u00e3o Energ\u00e9tica<\/strong><\/td>\nDiante dos investimentos em Data Centers<\/em> e infraestrutura tecnol\u00f3gica no estado, alinhar intelig\u00eancia artificial, soberania de dados e sustentabilidade ambiental (“IA Verde”) torna-se indispens\u00e1vel para a preserva\u00e7\u00e3o dos biomas e dos recursos h\u00eddricos fluminenses.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


\nFortalecendo a Ci\u00eancia e a Universidade P\u00fablica Fluminense<\/strong><\/p>\n

A coopera\u00e7\u00e3o entre a UFRJ e institui\u00e7\u00f5es chinesas \u2014 que j\u00e1 abrange iniciativas estrat\u00e9gicas no Parque Tecnol\u00f3gico, em energias renov\u00e1veis e no rec\u00e9m-criado Instituto Brasil-China de Inova\u00e7\u00e3o, Ci\u00eancia e Tecnologia (BCCSTI) \u2014 demonstra a capacidade da universidade p\u00fablica do Rio de Janeiro de atuar como polo global de conhecimento.<\/p>\n

O IERJ reafirma o compromisso de integrar esse debate, produzindo an\u00e1lises territoriais e dados qualificados para que o desenvolvimento tecnol\u00f3gico no Estado do Rio de Janeiro ocorra de forma inclusiva, soberana e sustent\u00e1vel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Em aula inaugural no PPGCOM-UFRJ, o pesquisador chin\u00eas Jin Qian discutiu como os ecossistemas digitais se tornaram infraestruturas sociais. O […]<\/p>\n","protected":false},"author":1,"featured_media":791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nPlataformiza\u00e7\u00e3o, Tecnologia e Territ\u00f3rio: O que a Parceria Acad\u00eamica UFRJ-China Revela sobre o Futuro do Rio de Janeiro - ierj.org.br<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ierj.org.br\/?p=790\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plataformiza\u00e7\u00e3o, Tecnologia e Territ\u00f3rio: O que a Parceria Acad\u00eamica UFRJ-China Revela sobre o Futuro do Rio de Janeiro - ierj.org.br\" \/>\n<meta property=\"og:description\" content=\"Em aula inaugural no PPGCOM-UFRJ, o pesquisador chin\u00eas Jin Qian discutiu como os ecossistemas digitais se tornaram infraestruturas sociais. 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